THE GROWTH ROADMAP · WEEKLY NEWSLETTER
A weekly newsletter for senior CRE brokers and team leaders who'd
rather build a practice than chase deals.
One short essay a week, published on LinkedIn. Two-to-four-minute read. No fluff, no filler, no "10 productivity hacks."
Each issue takes one specific structural problem senior brokers face and breaks it down into something you can use Monday morning, on a real deal, with a real client.
Tuesday issue
3 minute read
issue #69
HONEST SCOPE
Specifics,
not promises.
Most newsletters promise "exclusive insights" and "actionable tips" without telling you what that actually means. Here's exactly what you're following.
01 · CADENCE
One Essay Per Week
Published Tuesday mornings on LinkedIn. 2–4 minute read, designed to be opened, read, and closed in under five minutes — including the time it takes to forward it to a colleague.
No email required — read it in your LinkedIn feed.
02 · FOCUS
One Specific Problem Per Issue
Each issue tackles one structural problem — pipeline rhythm, client selectivity, capacity, deal economics, the Reactive Tax. Not roundups. Not lists. One idea, properly developed.
Depth over volume.
03 · SOURCE
From Real Coaching Calls
Topics come from what's showing up in coaching calls with brokers at CBRE, JLL, Colliers, Newmark, and Cushman. If something keeps coming up, it becomes an issue.
Field-tested, not theoretical.
04 · THE PROMISE
No Sales Pitches Inside
Issues don't contain pitches for Solo OS, Team OS, or strategy calls. A single line at the bottom mentions what's available — that's it. The newsletter is for thinking, not selling.
Your feed stays your feed.
THE ARCHIVE
The last ten issues,
free to read on LinkedIn.
No gating, no email required. Click any issue to read the full piece on LinkedIn.
If the writing isn't useful, you'll know before you follow.
Issue #69 · September 22
2 min Read
The Broker Who Can See the Path and Still Won't Take It
Some of the sharpest brokers I coach aren't stuck because they don't see the problem. They see it clearly. They just won't move — and the reason isn't what most people assume.
READ ON LINKEDIN →
Issue #68 · September 15
2 min Read
Tomorrow: The Authority Practice
Quick one — tomorrow's the workshop.Wednesday, September 16, 11am MT:
READ ON LINKEDIN →
Issue #67 · September 8
2 min Read
Being seen isn't the same as being known
When a broker decides they need to be better known, the first move is almost always volume. Post more. Show up more. Get seen.It rarely works, and the reason is specific enough to be useful. Being seen more often isn't the same as being known for something.
READ ON LINKEDIN →
Issue #66 ·September 1
2 min Read
Your reputation has a shelf life
There's a belief in this business that a good reputation is a permanent asset. You do great work, people remember, and the referrals take care of themselves.I watched that assumption fail for a lot of very good brokers.Here's the mechanism, and it's worth walking slowly.
READ ON LINKEDIN →
Issue #65 · August 25
3 min Read
Why every pitch starts at zero
Last week we built pipelines. This week I want to talk about the other side of the same problem.Think about the last new opportunity you went after. Somewhere in that first meeting, you explained your background. Your track record. Why you were credible.
READ ON LINKEDIN →
Issue #64 · August 18
1 min Read
Tomorrow: Pipeline as a System
Quick one — tomorrow's the workshop.Wednesday, August 19, 11am MT:
READ ON LINKEDIN →
Issue #63 · August 11
3 min Read
The one number that fixes your pipeline
If I could get every broker to install one thing, it wouldn't be a new CRM or a fancier tracker. It'd be a single number: an Input Floor.Your Input Floor is the minimum amount of prospecting you do every single day — no matter what's on fire. Not a stretch goal. A floor. The number you hit on your worst day, not your best.
READ ON LINKEDIN →
Issue #62 · August 4
3 min Read
Your pipeline problem isn't discipline
There's a specific frustration I hear from good brokers all the time. They know exactly what they should be doing. They know they should prospect every day. They've read the books, set the alarms, tried the routines — and they still end up in the same feast-or-famine cycle.
READ ON LINKEDIN →
Issue #61 · July 28
3 min Read
The number busy brokers can't answer
Some of the most fragile brokers I've ever met were also the busiest.Packed calendar, phone always going, no white space anywhere. From the outside, a picture of production. And then they'd get blindsided by a quarter that fell apart — because every signal they were tracking said things were fine.
READ ON LINKEDIN →
Issue #60· July 21
3 min Read
The most expensive habit in CRE
Think back to your last really good month.You were prospecting hard, deals were landing, and then — you got busy. Closing, servicing, putting out fires. Prospecting quietly slid to the bottom of the list, and honestly, you'd earned the break
READ ON LINKEDIN →
THE LIVE EXTENSION
The newsletter sets the table.
The workshops do the work.
Each issue covers one structural problem in 2–4 minutes of reading. The monthly workshop series goes deeper — 60 minutes live, with Q&A, on a single framework you can install Monday morning. Follow the newsletter on LinkedIn and workshop announcements land in your feed the same way each new issue does.
THE NEWSLETTER
The Growth Roadmap
✓
Weekly — published Tuesdays on LinkedIn
✓
2–4 minute read per issue
✓
One structural problem per issue
✓
Free — no sales pitch inside
✓
Workshop announcements in the same feed
THE MONTHLY WORKSHOPS
12-Month Workshop Series
✓
Monthly — one workshop per month
✓
60 minutes live with open Q&A
✓
One specific framework per workshop
✓
Free — no upsell during the session
✓
Replay sent the next day to all registrants
Follow The Growth Roadmap on LinkedIn and you'll see each new issue — and every workshop announcement — in your feed. Follow once and all twelve land in your feed as they open.
READER CONTEXT
The audience is
specific.
Audience
The Growth Roadmap is read primarily by senior brokers and team leaders at the major national firms — CBRE, JLL, Colliers, Newmark, Cushman & Wakefield — and at strong regional firms across the country.
Most subscribers are in their 6th to 25th year in CRE and are working on the structural problems senior brokers face: pipeline rhythm, client selectivity, capacity management, team dynamics, and the path to seven figures.
If that's not you yet, the newsletter will still be useful — but the language is calibrated to senior practitioners, not to brokers in their first few years.
ACtive Readers At
1,100+
SUBSCRIBERS
Senior CRE brokers & team leaders, nationally
1 in 5
C-SUITE OR PRINCIPAL
CEOs, founders, presidents & owners — not junior brokers
60+
ISSUES PUBLISHED
A weekly body of work, not a new experiment
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One short essay a week, published to your LinkedIn feed. No spam. No drip sequences. No upsells.
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