THE GROWTH ROADMAP · WEEKLY NEWSLETTER
A weekly newsletter for senior CRE brokers and team leaders who'd
rather build a practice than chase deals.
One short essay a week, published on LinkedIn. Two-to-four-minute read. No fluff, no filler, no "10 productivity hacks."
Each issue takes one specific structural problem senior brokers face and breaks it down into something you can use Monday morning, on a real deal, with a real client.
Tuesday issue
2 minute read
issue #73
HONEST SCOPE
Specifics,
not promises.
Most newsletters promise "exclusive insights" and "actionable tips" without telling you what that actually means. Here's exactly what you're following.
01 · CADENCE
One Essay Per Week
Published Tuesday mornings on LinkedIn. 2–4 minute read, designed to be opened, read, and closed in under five minutes — including the time it takes to forward it to a colleague.
No email required — read it in your LinkedIn feed.
02 · FOCUS
One Specific Problem Per Issue
Each issue tackles one structural problem — pipeline rhythm, client selectivity, capacity, deal economics, the Reactive Tax. Not roundups. Not lists. One idea, properly developed.
Depth over volume.
03 · SOURCE
From Real Coaching Calls
Topics come from what's showing up in coaching calls with brokers at CBRE, JLL, Colliers, Newmark, and Cushman. If something keeps coming up, it becomes an issue.
Field-tested, not theoretical.
04 · THE PROMISE
No Sales Pitches Inside
Issues don't contain pitches for Solo OS, Team OS, or strategy calls. A single line at the bottom mentions what's available — that's it. The newsletter is for thinking, not selling.
Your feed stays your feed.
THE ARCHIVE
The last ten issues,
free to read on LinkedIn.
No gating, no email required. Click any issue to read the full piece on LinkedIn.
If the writing isn't useful, you'll know before you follow.
Issue #73 · October 27
2 min Read
The Reactive Tax: What your calendar is really costing you
Ask a broker where his week went and he'll tell you: "Busy."Ask him to prove it, hour by hour, and most can't. Not because they're hiding anything. Because nobody tracks it.
READ ON LINKEDIN →
Issue #72 · October 13
2 min Read
A Climb, or a Series of Rescues?
Pull up your production for the last two years. Not the annual totals. The quarters.Most brokers have never looked at it that way, and the ones who do usually see something they didn't expect. One of my clients put it perfectly. He called his big deals "false hope."
READ ON LINKEDIN →
Issue #71 · October 8
2 min Read
The Decline That Never Feels Like a Decision
A broker I coach told me flat-out that he hadn't prospected the way he should have last year. He knew it. He said it himself. And he still spends hours a week hand-writing outreach emails from scratch rather than build a system, because — his words — "it's not my style."
READ ON LINKEDIN →
Issue #70 · October 6
2 min Read
Why More Effort Stops Working — And What to Build Instead
Every broker starts the same way: more calls, more meetings, more hustle. And for a while, it works. Production climbs. Confidence climbs with it. Then, somewhere along the way, the climb flattens out — and no amount of extra effort seems to move it again.
READ ON LINKEDIN →
Issue #69 · September 22
2 min Read
The Broker Who Can See the Path and Still Won't Take It
Some of the sharpest brokers I coach aren't stuck because they don't see the problem. They see it clearly. They just won't move — and the reason isn't what most people assume.
READ ON LINKEDIN →
Issue #68 · September 15
2 min Read
Tomorrow: The Authority Practice
Quick one — tomorrow's the workshop.Wednesday, September 16, 11am MT:
READ ON LINKEDIN →
Issue #67 · September 8
2 min Read
Being seen isn't the same as being known
When a broker decides they need to be better known, the first move is almost always volume. Post more. Show up more. Get seen.It rarely works, and the reason is specific enough to be useful. Being seen more often isn't the same as being known for something.
READ ON LINKEDIN →
Issue #66 ·September 1
2 min Read
Your reputation has a shelf life
There's a belief in this business that a good reputation is a permanent asset. You do great work, people remember, and the referrals take care of themselves.I watched that assumption fail for a lot of very good brokers.Here's the mechanism, and it's worth walking slowly.
READ ON LINKEDIN →
Issue #65 · August 25
3 min Read
Why every pitch starts at zero
Last week we built pipelines. This week I want to talk about the other side of the same problem.Think about the last new opportunity you went after. Somewhere in that first meeting, you explained your background. Your track record. Why you were credible.
READ ON LINKEDIN →
Issue #64 · August 18
1 min Read
Tomorrow: Pipeline as a System
Quick one — tomorrow's the workshop.Wednesday, August 19, 11am MT:
READ ON LINKEDIN →
THE LIVE EXTENSION
The newsletter sets the table.
The workshops do the work.
Each issue covers one structural problem in 2–4 minutes of reading. The monthly workshop series goes deeper — 60 minutes live, with Q&A, on a single framework you can install Monday morning. Follow the newsletter on LinkedIn and workshop announcements land in your feed the same way each new issue does.
THE NEWSLETTER
The Growth Roadmap
✓
Weekly — published Tuesdays on LinkedIn
✓
2–4 minute read per issue
✓
One structural problem per issue
✓
Free — no sales pitch inside
✓
Workshop announcements in the same feed
THE MONTHLY WORKSHOPS
12-Month Workshop Series
✓
Monthly — one workshop per month
✓
60 minutes live with open Q&A
✓
One specific framework per workshop
✓
Free — no upsell during the session
✓
Replay sent the next day to all registrants
Follow The Growth Roadmap on LinkedIn and you'll see each new issue — and every workshop announcement — in your feed. Follow once and all twelve land in your feed as they open.
READER CONTEXT
The audience is
specific.
Audience
The Growth Roadmap is read primarily by senior brokers and team leaders at the major national firms — CBRE, JLL, Colliers, Newmark, Cushman & Wakefield — and at strong regional firms across the country.
Most subscribers are in their 6th to 25th year in CRE and are working on the structural problems senior brokers face: pipeline rhythm, client selectivity, capacity management, team dynamics, and the path to seven figures.
If that's not you yet, the newsletter will still be useful — but the language is calibrated to senior practitioners, not to brokers in their first few years.
ACtive Readers At
1,100+
SUBSCRIBERS
Senior CRE brokers & team leaders, nationally
1 in 5
C-SUITE OR PRINCIPAL
CEOs, founders, presidents & owners — not junior brokers
60+
ISSUES PUBLISHED
A weekly body of work, not a new experiment
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One short essay a week, published to your LinkedIn feed. No spam. No drip sequences. No upsells.
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