THE GROWTH ROADMAP · WEEKLY NEWSLETTER
A weekly newsletter for senior CRE brokers and team leaders who'd
rather build a practice than chase deals.
One short essay a week, published on LinkedIn. Two-to-four-minute read. No fluff, no filler, no "10 productivity hacks."
Each issue takes one specific structural problem senior brokers face and breaks it down into something you can use Monday morning, on a real deal, with a real client.
Tuesday issue
3 minute read
issue #60
HONEST SCOPE
Specifics,
not promises.
Most newsletters promise "exclusive insights" and "actionable tips" without telling you what that actually means. Here's exactly what you're following.
01 · CADENCE
One Essay Per Week
Published Tuesday mornings on LinkedIn. 2–4 minute read, designed to be opened, read, and closed in under five minutes — including the time it takes to forward it to a colleague.
No email required — read it in your LinkedIn feed.
02 · FOCUS
One Specific Problem Per Issue
Each issue tackles one structural problem — pipeline rhythm, client selectivity, capacity, deal economics, the Reactive Tax. Not roundups. Not lists. One idea, properly developed.
Depth over volume.
03 · SOURCE
From Real Coaching Calls
Topics come from what's showing up in coaching calls with brokers at CBRE, JLL, Colliers, Newmark, and Cushman. If something keeps coming up, it becomes an issue.
Field-tested, not theoretical.
04 · THE PROMISE
No Sales Pitches Inside
Issues don't contain pitches for Solo OS, Team OS, or strategy calls. A single line at the bottom mentions what's available — that's it. The newsletter is for thinking, not selling.
Your feed stays your feed.
THE ARCHIVE
The last ten issues,
free to read on LinkedIn.
No gating, no email required. Click any issue to read the full piece on LinkedIn.
If the writing isn't useful, you'll know before you follow.
Issue #61 · July 28
3 min Read
The number busy brokers can't answer
Some of the most fragile brokers I've ever met were also the busiest.Packed calendar, phone always going, no white space anywhere. From the outside, a picture of production. And then they'd get blindsided by a quarter that fell apart — because every signal they were tracking said things were fine.
READ ON LINKEDIN →
Issue #60· July 21
3 min Read
The most expensive habit in CRE
Think back to your last really good month.You were prospecting hard, deals were landing, and then — you got busy. Closing, servicing, putting out fires. Prospecting quietly slid to the bottom of the list, and honestly, you'd earned the break
READ ON LINKEDIN →
Issue #59 · July 14
3 min Read
Most of your client roster isn’t a roster. It’s a list of people who once did a deal.
Most brokers think they need more clients. The ones I coach almost always need fewer — and a clearer view of which ones matter. Why it matters
READ ON LINKEDIN →
Issue #58 · July 7
3 min Read
Two axes. Four quadrants. One afternoon.
The last two weeks I’ve made the case that most brokers have a concentration problem, not a volume problem. This week, the method.
READ ON LINKEDIN →
Issue #57 · June 30
3 min Read
70% of your hours, 20% of your income
Here’s the math most brokers never run on themselves. Why it matters. Roughly 70% of a typical broker’s working hours go to clients who produce about 20% of the income.
READ ON LINKEDIN →
Issue #56 · June 23
4 min Read
The 80% of your book that's costing you
You had a full week. Calls, tours, three deals you're "staying close to," a lunch that ran long, a pipeline review, two fires you didn't start. By Friday you were wiped.Now look at what actually closed this quarter.
READ ON LINKEDIN →
Issue #55 · June 16
3 min Read
No More Feast or Famine — Workshop Day
Today's the day.Workshop 2 — No More Feast or Famine — runs this afternoon at 11 am MDT. If you're registered: the Zoom link came from the registration system. Check your inbox. We start on time and the first 15 minutes are dense — you don't want to walk in mid-framework.
READ ON LINKEDIN →
Issue #54 · June 9
3 min Read
The 90-day lag is the most expensive math in CRE brokerage
Most brokers don't have a prospecting problem. They have a sequencing problem. And it costs them more in lost income every year than any market downturn ever has. Why it matters
READ ON LINKEDIN →
Issue #53 · June 2
4 min Read
Your R0: The One Number That Predicts Whether October Is Strong or Empty
Most brokers run their pipeline on feel. Not because they're lazy. Because nobody ever gave them a better option. The typical guidance is generic: make more calls, send more emails, stay top of mind. Directionally correct, operationally useless.
READ ON LINKEDIN →
Issue #52· May 26
3 min Read
The math your calendar won't show you
You cleared your inbox before noon. You answered every message. You got through the to-do list. And yet, by 4pm, you hadn't made a single prospecting call.Most brokers track the hours they work. Almost none of them track what those hours actually produced. There's a difference — and it shows up in GCI.
READ ON LINKEDIN →
THE LIVE EXTENSION
The newsletter sets the table.
The workshops do the work.
Each issue covers one structural problem in 2–4 minutes of reading. The monthly workshop series goes deeper — 60 minutes live, with Q&A, on a single framework you can install Monday morning. Follow the newsletter on LinkedIn and workshop announcements land in your feed the same way each new issue does.
THE NEWSLETTER
The Growth Roadmap
✓
Weekly — published Tuesdays on LinkedIn
✓
2–4 minute read per issue
✓
One structural problem per issue
✓
Free — no sales pitch inside
✓
Workshop announcements in the same feed
THE MONTHLY WORKSHOPS
12-Month Workshop Series
✓
Monthly — one workshop per month
✓
60 minutes live with open Q&A
✓
One specific framework per workshop
✓
Free — no upsell during the session
✓
Replay sent the next day to all registrants
Follow The Growth Roadmap on LinkedIn and you'll see each new issue — and every workshop announcement — in your feed. Follow once and all twelve land in your feed as they open.
READER CONTEXT
The audience is
specific.
Audience
The Growth Roadmap is read primarily by senior brokers and team leaders at the major national firms — CBRE, JLL, Colliers, Newmark, Cushman & Wakefield — and at strong regional firms across the country.
Most subscribers are in their 6th to 25th year in CRE and are working on the structural problems senior brokers face: pipeline rhythm, client selectivity, capacity management, team dynamics, and the path to seven figures.
If that's not you yet, the newsletter will still be useful — but the language is calibrated to senior practitioners, not to brokers in their first few years.
ACtive Readers At
1,100+
SUBSCRIBERS
Senior CRE brokers & team leaders, nationally
1 in 5
C-SUITE OR PRINCIPAL
CEOs, founders, presidents & owners — not junior brokers
60+
ISSUES PUBLISHED
A weekly body of work, not a new experiment
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One short essay a week, published to your LinkedIn feed. No spam. No drip sequences. No upsells.
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