WORKSHOP · OCTOBER 2026
You built real production the hard way.
Now find out if it's quietly coming apart.
Why solid brokers who once approached $1M start sliding back — and the difference between activity that built your business and the leverage that has to run it next.
Wednesday, October 21, 2026 · 11:00 AM MT · 60 Minutes · Free · Live on Zoom
The Diagnosis
It's rarely one bad year. It's a
hundred small ones.
Most CRE coaching sells you more: more calls, more scripts, more activity. And for a while, it works — that's exactly how you got here. Production climbs, confidence climbs with it, and somewhere along the way the grind starts to feel optional, because the pipeline is full and the phone is ringing.
That's usually where it starts. Not a bad decision — a hundred small skipped ones. The follow-up you meant to send. The prospecting block you moved to "later." None of it breaks anything the week it happens. It shows up months later as a quieter pipeline, a commission check that doesn't match last year's, and a story about the market that isn't actually true.
Most brokers in this pattern never lacked effort — they lacked a business underneath the effort. Activity gets you to your first real plateau. It was never built to be the thing that holds you there.
What You Leave With
Three deliverables.
All yours to keep.
01
Your Fragility Score
A fast, honest read on how much of your production still depends entirely on your personal daily effort — and how exposed that makes you the next time life, a market shift, or plain burnout gets in the way.
02
The Leverage Audit
The same framework I use with senior 1:1 clients to find exactly where a business is still running on the operator's personal hours instead of a system. Live, on your real numbers — then yours to run again anytime.
03
Activity vs. Leverage
The distinction that explains why the tactics that built your business can't be the thing that sustains it — and what actually has to replace raw effort once you're past the point where more calls stop moving the needle.
Is This For You?
Built for two different rooms. See which one is yours.
YOU'RE STILL CLIMBING IF…
You're building toward your first real plateau and want to install the business habits now, before you need them.
You've got the sales mechanics down — the calls, the showings — and you're ready to build something underneath them.
You'd rather avoid the seesaw than fix it later.
YOU'VE HIT THE SLIDE IF…
You were at or near your best production a year or two ago, and this year doesn't match it — and you're not entirely sure why.
Good years and lean years are starting to alternate without a clear cause.
Part of you suspects the answer isn't the market. It's what quietly stopped happening on your end.
Both rooms get the same workshop. The framework is the same — where you feel it lands is the only difference.
Who’s Teaching
For 36 years,
I was the client.
I spent my career as a principal, developer, and capital partner across more than $2 billion in CRE transactions — office, industrial, retail, and hospitality, primarily in the West. I hired hundreds of brokers, awarded mandates, and raised billions in equity and debt from institutions like Apollo and Blackstone.
Now I teach senior CRE brokers what I saw from the other side of the table — and what separated the brokers who won repeat work from the ones who lost it.
Reserve Your Seat
Free. Live on Zoom
Replay sent to all registrants.
60 minutes — 40 building the Standing Pipeline live, then Q&A until your questions are answered.
One specific takeaway: your Coverage Ratio.
We send one reminder 24 hours before, two the morning of. That’s it. No drip sequence, no sales pitch in your inbox.